Victorian Case Study – Swapping Seats

Rail Projects Victoria is building the Metro Tunnel Project, including five new underground train stations and twin 9km tunnels under Melbourne. Many of the project’s construction sites are located in the Melbourne CBD.

As part of the effort to ensure active transport users are kept safe during the construction period a communications campaign was created with a focus on the following three behaviours to improve cyclist safety:

° Anticipate & React to Turning Vehicles – “When I approach intersections and roundabouts, I will anticipate & react to turning vehicles by backing down, being patient, and not undertaking (passing on the left) a Heavy Vehicle (HV).”

° Be Seen and Know Blind Spots – “When travelling with motorized traffic I will place myself where I can be seen.”

° Communicate with Others – “When I am riding,
I will proactively communicate with other road users.”

Swapping seats was an activation commissioned by Rail Projects Victoria and developed and delivered by Bicycle Network to help deliver the key safety messages developed.