Transurban has a strong focus on providing a safe and healthy environment for its employees, contractors, customers, and the community. To support its focus on vehicle safety, Transurban revised its safe arrival model to a safe clearance model for incident response, including its fleet of tow trucks. During this revision an opportunity was identified to go above and beyond current vehicle marking standards to improve visibility of vehicles and in turn increase the safety of crews and road users. This saw Transurban introduce conspicuity markings on its fleet of incident response vehicles. Conspicuity markings are retroreflective markers that highlight the contoured shape of a vehicle from various angles. They play an important role in increasing visibility to prevent crashes on the road, particularly during low-light conditions or when vehicles are pulled over to the side of the road.